Google Checkout™ is a checkout process that you provide on your website to enable your customers to buy from you quickly and securely, using a single username and password. And once they make a purchase, you can use Checkout to charge their credit cards, process their orders, and receive payment in your bank account.

• Attract more leads. Buyers that use Google Checkout actively look to buy from merchants that offer it on their websites. If you use Google search advertising, you can help these potential buyers find you by displaying the Google Checkout badge on your search advertisements.
• Convert more leads into sales. A fast, secure checkout process helps persuade shoppers to buy on your site and buy more often.
• Lower sales processing costs. Process sales for free. You can process all your Checkout sales for free until 2008, and there are no monthly, setup or gateway fees – Checkout is entirely free.
• Protect yourself from fraud. Google Checkout’s fraud prevention tools stop invalid orders from reaching you. And Checkout’s Payment Guarantee policy helps protect you from chargebacks.

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